While there may be less weariness about macroeconomic conditions than this time last year, with only 17% of business executives still anticipating a recession in the next six months (down from 35% in October 2022), it still appears the time for a growth-at-all-costs mindset is long gone. Today, we're seeing organizations shift towards balancing cost-savings with efficient growth. Every business is continuing to look at the technologies and processes they invest in with increased scrutiny, and owners are encouraged to identify as many areas of optimization as possible.