The holidays are one of the busiest times of year for retailers but in reality, it's manic for consumers too. Between the cooking, hosting friends and family, and endless gift shopping, most of us are looking for quick wins. One of the most popular options is leveraging in-store pickup. The ease of having someone locate, collect, and have my purchases waiting for me to pick up, is a huge time saver; and I am not alone.While BOPIS is a great option for shoppers, it can reap rewards or be a pitfall for a retailer. Standing out from the competition by supporting the multitude of shopping journeys is a great way to differentiate your brand and build customer loyalty. But this may come at a price: