What seems to be the basic foundation for every successful CMO, the task of building the right kind of brand awareness is perhaps anything but well, simple. Between message ideation, creation, dissemination and tracking the success of your initiative, there's a lot of room there for challenges to arise. And while all these factors are critical to building successful brand awareness, perhaps the most crucial is being able to measure your success. After all, if it can't be measured, it can't be counted. Yet it seems the measurement aspect is the most difficult for brands to manage and therefore, most often holds them back from achieving brand awareness success.