Inside John Deere's UGC Empire
Associated with
 Mae Rice Mae Rice
Jen Hartmann Jen Hartmann
4 min read
Inside John Deere's UGC Empire

On Instagram and TikTok, everyone wants to show off their John Deere tractor. Why? And what does that mean for the in-house marketing team? We asked John Deere's director of PR and social, Jen Hartmann.

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