Understanding your competitors' keyword strategies is an important step in building a comprehensive SEO strategy 🕵🏼

Competitive keyword research is the process of examining which keywords your competitors are ranking for and targeting in their content. When armed with this information, you'll unearth a host of valuable, traffic-driving keywords that you might have been missing.

You'll also identify untapped opportunities, see where your competitors are outperforming you, understand where to focus your SEO efforts and spark new content ideas to drive better results. What's not to love?

Even better, we've got a way to do this all in the blink of an eye, thanks to Similarweb.

Here's our four-step flow for how to do a competitor keyword analysis in under five minutes: