As a business owner, you are already well-aware that setting business goals and objectives for your company is crucial to your success. Without clear direction and a well-defined path, your business is likely to flounder and struggle to stay afloat. But how do you decide which business goals and objectives to pursue in the first place? In this article, we'll explore the best practices for setting effective business goals and objectives and provide you with a clear path to business success. Why Do Business Goals and Objectives Matter? Setting goals and objectives is an essential part of any business strategy