Why First-Party Customer Data Is Better Than Using Cookies (Really)
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Martin Kihn Martin Kihn
Jackie Yeaney Jackie Yeaney
Posted Jun 28, 2022 16 min read
Why First-Party Customer Data Is Better Than Using Cookies (Really)
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Marketers have grown reliant on third-party ad tracking and cookies, but first-party data and basic strategies will yield more. Here's why.

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