As an engineer who turned into a salesperson, I was forced to learn the ropes of selling during the initial years of launching Avoma. I have made enough mistakes along the way to know that running an effective demo or discovery call can make or break your chances of closing a deal. In this blog post, I'm sharing some of the lessons I've learnt, hoping it'll help salespeople in SaaS, be it first-time founders or experienced sales reps-improve their sales performance and deliver a better customer experience.