Those two words probably evoke one of two responses: eagerness to hit your first 5,000 followers, or an eye roll and a snort.

Now try these two words on for size: "Social selling."

The future of B2B sales, or overhyped by the same riffraff hawking their personal brand courses?

I'm not here to pass judgment on either take.

I'm just here to share my own experience-and what I've distilled into my five personal "rules" for social media. Take some of it, take all of it, take none of it. We're all forging our own path, and we're all just walking each other home.