Building brand loyalty is especially important to businesses nowadays. This is because there is practically an unlimited number of options right at the average consumer's fingertips. These days, just because a customer bought from you in the past is by no means a guarantee they will repurchase. In fact, only about 13 percent of people consider themselves "loyal" to a single brand.

So how can small businesses ensure that their customers have an exceptional experience every time they engage?

Creating a more interactive buyer's journey is the answer. An interactive experience gets the customer more involved while building relationships that equal loyalty and repeat sales.

Here are three simple ways to get started.
1. Make shopping an exclusive and engaging event
2. Engage more through live conversations
3. Prioritize safe personalization