Many CPGs use trade promotions to drive sales and increase brand awareness. Regrettably, those efforts often end up wasted, as trade promotions seem to be notoriously tricky to execute across the industry. According to Salesforce, nearly 40% of trade promotions are not executed as intended. Every time one of these promotions fails or isn't executed with precision, you stand to lose months of work spent planning the promotion and communicating with retailers.

Don't let your valuable investments go to waste. Instead equip your sellers and distributor partners to be able to communicate and execute on trade promotions with precision with the help of a sales content management platform.