The amount of traffic coming courtesy of dark social sharing is too large to continue ignoring. Considering just how much of your sales funnel is currently hidden in instant messaging apps and emails, marketers who tap into dark social media have at their disposal a wealth of opportunities.

Fear not the dark, marketers. With a little creativity and ingenuity, you can not only gain insights into how and why potential leads are sharing information about you, you can also leverage dark social to include and measure many new channels as part of your overall marketing strategy.