Proving the ROI of UGC and creator content isn't just about securing a budget - it's about embedding UGC and creator marketing into your brand's DNA and building a creator program that both consumers and creators will love (and want to be part of). Address key challenges for your brand and craft a case so compelling that leadership won't just say yes - they'll wonder why they didn't fund you sooner. UGC and creator content are here to stay, so make sure your budget and brand's content mix reflect its undeniable power.