Nobody likes to receive marketing messages that are obvious "spray and pray" campaigns sent to a mass audience with non-personalized content that provides zero reason for you to engage with the sender. Just as we all hate to receive these messages, good marketers hate sending "spray and pray" campaigns. Marketers would much rather create a 1-1 experience than send generic messages to broad audiences. At the center of delivering a 1-1 experience are data and personalization. Consider a new study released by the research firm Ascend2 that surveyed 364 marketing professionals on personalization in digital marketing. Here are three key