Posted Nov 6, 2023 3 min read
The 15% difference: How data analytics boosts small business sales

Research conducted by the Georgia Small Business Development Center (SBDC) uncovered an interesting fact: Businesses that embrace data analytics, on average, experience a 15% increase in sales compared to counterparts who don't analyze their data. This statistic alone should serve as a compelling motivation for small business owners to delve into the world of data analytics and use the technology available to them.

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