Measuring Marketing Performance: Finding the Balance Amidst the War Between Art & Science

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Camela Thompson

Tim Parkin

Posted Dec 7, 2022 • 8 min read

Measuring Marketing Performance: Finding the Balance Amidst the War Between Art & Science

CaliberMind

Tim Parkin, Global Marketing Advisor & Consultant and President of Parkin Consulting, shares his insights on the extremes he's seeing in terms of measuring marketing performance, why 100% art and 100% science don't work, and how marketers can create more balance in measuring performance.

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