Pivoting to and adopting new technology is not new for marketers. Ever-changing algorithms and emerging social media platforms make the ability to flex a marketing strategy to incorporate different tools and technologies an essential skill.

So why has there been so much conversation around artificial intelligence (AI) over the past several months? With the release of several new tools like Copy.ai, ChatGPT from OpenAI, CoPilot by GitHub, and even Google's release of Bard, AI is shaking up business operations.

There's naturally some trepidation around incorporating AI into everyday marketing practices, and questions of bias and ethics, but it's undeniable that these tools can potentially benefit companies and teams of all sizes. This advanced technology can quickly turn thousands of data points into actionable tasks, saving time for marketers and improving ongoing relationships with your customers.