More than ever, consumers are turning to the internet for information about your healthcare organization. Online, patients are reading – and leaving – reviews on everything from your facilities to your providers.

Approximately 90% of patients read online reviews to evaluate providers, and 69% of patients will not even consider a healthcare provider with less than a 4.0 average star rating. The message for marketers is clear: after all the time you've spent optimizing every channel in the patient journey, you simply can't afford to neglect your reviews.