In the latest episode of Content Logistics, hosts Dallion Durán-Ballén and Baylee Gunnell interview Taylor Young, Director of Strategic Initiatives at Terminus. The discussion centers around Account-Based Marketing (ABM), emphasizing the importance of aligning marketing and sales teams to execute effective ABM strategies. Taylor, dubbed the "ABM Queen," shares insights on launching successful ABM campaigns, highlighting the significance of understanding one's customer base and creating tailored content that resonates with target accounts.