As technology evolves, so does consumer demand. Keeping pace with customer expectations is challenging for many businesses. However, businesses can improve their supply chain processes to improve customer satisfaction and positively impact revenue. "The older fixed supply chains can't meet those demands. Expectations of the customer have changed dramatically. I no longer can take 28 days to get something from here to there," Oracle CEO Mark Hurd said at Oracle Modern Supply Chain Experience 2018. Today's best supply chains allow organizations to keep the customer in mind throughout the product's journey. Tomorrow's supply chains will have to evolve to embrace the notion that the customer increasingly dictates strategy and logistics. Learn more from this post.