My new SKU drop-strategies to raise AOV through the roof! Smart marketing, the type that builds revenue rocket ships that can last, makes sense when you look at the numbers. And, the numbers will almost always point towards the benefit of a higher AOV. Raise the AOV by $6 an order (without effecting conversion rate). So, let's do that. Let's raise our AOV. Do it like this: *via an imaginary new product launch of 3 lip liners - a made up, make believe shade extension.