It's January, which means it's time to dust off the tarot cards and shine up the crystal ball to predict what's to come this year. We previously covered what changes we had seen in email marketing in 2023, but now we're going to look ahead at what's coming.

In this case, we can do you one better than a crystal ball-we have a plethora of in-house Iterable experts who can help forecast trends we expect to see in the world of marketing. Speaking of experts-not to toot my own horn-I'm Tom Corbett, Senior Email Deliverability Consultant at Iterable. I put together some thoughts on email marketing predictions so, without further ado, let's see what 2024 has in store.