Staying on top of the trends isn't just about being or sounding cool in front of your pals (but it helps) – it helps you to market your product in the most relatable and efficient way for your target audience.

It's often easy to spot the newest trends once they've gotten big, but how do you catch them as they are growing and before the trend has passed?

We're here to talk you through the difference between Similarweb Trends and Google Trends, and how each of them can help you ride the marketing wave of trending topics.