Associated with
Sucharita Kodali
Thomas Husson
Jennifer Routhier Isabella
Posted Apr 6, 2023
•
5 min read
The Business Case For Green Consumer Segmentation
When it comes to buying green, not all buyers are the same. In this episode, Vice Presidents and Principal Analysts Sucharita Kodali and Thomas Husson explain the benefits of segmenting your customer base by green buying habits.
Other content from
Forrester
Podcast Episode
Featured by Simple Strat
