There's a tendency among application vendors like SAP and Workday to assume that putting more data into financials applications is better. With data-driven innovation in mind, one could indeed think that more is better-the more data you have, the more you can analyze and the more intelligent your enterprise appears to be. But what is the optimal amount of data for Finance? Where do you store data that you don't absolutely require in your financials system? What types of analyses are useful? How much data do you need to benefit from data-driven innovation?