In this episode, Nelson Gilliat, the founder of Buyer Centric Revenue and the author of "The Death of the SDR", joins us to discuss 'how to build a buyer-centric revenue model'
Through the episode, Nelson shares his insights on:
--> Why the predictable revenue model doesn't work anymore?
--> What is the Buyer Centric Revenue model, and how does it compare or contrast with the Predictable Revenue Model?
--> Steps for organizations to test the Buyer Centric Revenue model
--> The levels of transition in an organization when people adopt the buyer-centric model
--> Top 2-3 challenges while transitioning into the buyer-centric model
--> Why commission and quota are outdated, and a lot more...