Adobe collaborated with the London School of Economics (LSE) to better understand our future digital world.

Over the last 12 months, our professional lives have changed irreversibly. As brands, as business leaders, and as colleagues, we have entered a New Era In Experience that continues to rock the foundations of our corporate structures and reshape our approach to serving customers. We've overcome far-reaching challenges seeing resilience and empathy in our teams who've gone to great lengths to support one another and their local communities. Their willingness to adapt is inspiring.

The changes we have seen this past year, accelerated by the COVID-19 pandemic, have raised important questions about what it will take companies to succeed in this New Era. To find out, we collaborated with the London School of Economics (LSE) to better understand what the future holds for our customers and how they can differentiate themselves, while adapting to a digital world.