Associated with
Natalie Slyman
Kamil Rextin
Marc Thomas
Peter Caputa
Chris Gadek
Bill Balderaz
Andrew Tsionas
Posted Jan 24, 2023
Understanding MQLs: How Successful Companies Define and Manage Marketing Qualified Leads
To effectively generate demand for sales teams, marketing teams need to define what makes a marketing qualified lead first. Here's how experts define and leverage MQLs.
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