Marshall Morris is the founder of HomeLifeMedia, the company behind iheartdogs.com and iheartcats.com.
The company has a massive following: 10M unique monthly visitors, 2M email subscribers, 20M followers on social, with 400+ pieces of content written per month.
Marshall helped drive the success of these sites by creating content that provided value -- for free -- for his audience. Then he leveraged the trust he built with his community to drive e-commerce purchases.
At Con Con -- the content conference produced by The Hustle -- Marshall explained his process for creating truly valuable content.