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How Lightning in a Bottle Grew Ticket Sales 65% in Two Years
Lightning in a Bottle is a unique festival with an equally unusual origin story. Brothers Josh, Dede, and Jesse Flemming, along with childhood friend Jesse "Y2" Shannon, began Lightning in a Bottle as a birthday party back in 2001. By 2006, the one-night event had grown in size and reputation, and the brothers decided to bring their vision to life with an official, ticketed festival.
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