In an upper funnel awareness campaign for Scotts
Miracle-Gro, Zeno Group worked with StackAdapt to help
their client drive user awareness and impact public
perception of the Scotts Miracle-Gro brand. With the
challenge of altering the misconception that Scotts was a
non-environmentally conscious company, this campaign
aimed to positively impact consumer perception by
reinforcing Scotts' new "GroMoreGood" messaging. The
result of the campaign drove over 7.6M impressions, a high
video completion rate (VCR), a cost-efficient CPM and
impactful results from their brand lift study