Explaining Modern Marketing to My Mom: Part 2
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Martha Prange Martha Prange
Posted Nov 4, 2015 6 min read
Explaining Modern Marketing to My Mom: Part 2

In part two of her series Explaining Modern Marketing to My Mom, Martha Prange tackles the question: "What is "content" anyway and why is it so important to B2B marketers today? Martha looks at various content types and the difference between first-party and third-party content.