Ask any marketing guru and they'll tell you that their main job is building and maintaining personal relationships. Fortunately, today's technology makes it easier than ever to connect with customers on a unique level. As businesses continue to gather more data about customers' patterns, personalization will become even more of a marketing and business standard. Businesses are promptly listening to what customers want and responding accordingly.

From the very beginning, your company should aim to build long-lasting, personal connections with clients, customers, and partners. This prevents your team from mistargeting their audience or losing business to more relatable competitors.

If you've never given much thought to personalization in the business world, here are three surefire ways to tailor your customer's experience for optimal results.
1. Sell customizable promotional swag
2. Use quizzes to define the customer experience
3. Make your business emails lifecycle-focused