Posted Mar 4, 2025
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7 min read
Beyond Ideal Customer Profiles: Unlocking Account-Based Marketing Success with Rich Company Data
You've got your Ideal Customer Profile (ICP) mapped out. That's a great start. But is it really helping you close more deals? Most ICPs are built using the basics such as company size, industry, and revenue. While these factors help define a general target audience, they don't tell you who is actually ready to buy.... Read more »
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