When you're producing a video for your business or client, you likely do some research beforehand to learn more about who is meant to see the video, its specific goal, and what your client would like to say to their target audience. You may even already have an idea of the sort of voice you are looking for to narrate your script. That being said, it isn't just about the voice, but also about its specific role and how vocal talent can approach the script most effectively.