For too long, customer service interactions have been impersonal and transactional by nature. To counteract this, customer support teams need to build friendships with customers and create long-lasting relationships that benefit both the customer and the agent.  
Mor Cohen is a Customer Success Manager at SQEPtech (previously Director of Global of Global Customer Support at Dixa). Mor has led and managed a global tech support team to achieve great relationships between customers and agents. In this episode,