Associated with
Aubree Smith
Posted Apr 29, 2024
•
8 min read
Influencer relationships (with consumers & brands) are evolving-what does that mean for marketers?
Consumer-influencer relationships are more than a passing fad. Which means building long-term, positive partnerships with influencers is critical. Doing so protects your brand from the liability of working with influencers on mismatched, one-off activations. Which can backfire on your social performance and brand reputation.
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