According to the Pew Research Center, as of 2019, 96% of Americans owned a cellphone of some kind, and approximately half of U.S. adults own tablet computers or e-reader devices. Marketers have long known that they must account for mobile in their campaigns. A report in February 2020 from the CMO Survey found that the percentage marketers put into their mobile budgets has grown to 13.5%, up from 11.2% a year ago.

The mobile experience, however, must keep the user in mind. A savvy designer remembers this when creating a mobile app, as the mobile experience differs from that of other channels. It aims to be simpler, easier to use, and more intuitive.
This calls for a mobile design that incorporates these five best practices: