Net Revenue Retention (NRR) has rapidly become the most critical metric for B2B SaaS companies to focus on. It has the most significant, direct impact on company valuation, and it is an incredibly accurate measure of company growth potential.

It is also one of the most difficult metrics to increase, and while it is "owned" by Customer Success, it can only be improved if the entire company is working towards that as a common goal, from Sales to Marketing to Product

That's why we brought together an incredible group of leaders from top tech companies to share specific strategies and tactics they've employed in the last year that have had a measurable impact on their Net Revenue Retention.