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Don't Just Nudge, Empower: A New Model for Sustainable Consumer Behavior
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3 min read
Don't Just Nudge, Empower: A New Model for Sustainable Consumer Behavior

Moving towards a more sustainable world requires significant strategic shifts and big projects. But it also requires changing the behavior of all of us - as consumers. Businesses will evolve faster if we make better (i.e., more sustainable) purchase choices.

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