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Posted Nov 1, 2019
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6 min read
How to Integrate Google Analytics with Your CRM for Better Content Analysis
Site usage systems like Google Analytics can be an incredible support when tracking your content campaigns. It's no wonder many content marketers want to use it to match a user who interacts with your site to a CRM record. But this can be problematic, as site usage data sits in Google Analytics, while your user data sits in your CRM.
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