Did you know that 55% of marketers say finding leads that convert is one of the biggest challenges of generating new leads? If you feel this way about your lead generation efforts, you're not alone!

Finding and converting high-quality leads is a challenge, but you can make the job easier by using lead generation tools. Lead gen tools help you capture qualified leads for your business and nurture them into customers.

On this page, we'll go over everything you need to know about lead generation software, including:

1. What are lead generation tools?
2. What type of lead generation tools are there?
3. 13 best lead generation tools for 2022