Think of keywords as the secret code that connects your business to customers online. They're not just for getting more visits to your website; they're for getting visits from people who are looking for exactly what you offer. Use the right keywords, and your business will shine like a beacon to those who are searching for it. So go ahead, start playing detective, and discover the words that can help your business be found online. Your customers are out there searching, and with the right keywords, they'll find their way to you.