Over the past 18 months businesses that were able to digitise quickly stole a march on their competitors and benefited from stronger, more direct relationships with their customers. But there are some sectors where digital transformation is not quite as straightforward.

Take the financial services sector as an example. Across the entire industry, from retail banks to private equity, digital transformation and keeping pace with the digital demands of customers comes against a backdrop of governance and regulatory requirements that often vary market-to-market.

Financial services firms from around the world are looking to deepen relationships with customers with the aim of coordinating interactions across the web, mobile, email and call centres, making every experience consistent, relevant, and personalised. The result is an accelerated approach to digital strategies.