Associated with
Peter Isaacson
Posted Jan 19, 2021
•
4 min read
Why We Wrote a Book on ABM: 4 Years in the Making | Account-Based Marketing – Demandbase
We wrote a book! Together with Chris Golec, Founder and CEO, and Jessica Fewless, VP of ABM Strategy, we compiled an actionable playbook for execution from start to finish.
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