In this episode of the Sales Development Podcast, host David Dulany is joined by Aashish Dhamdhere.
Together, they delve into the intricacies of market segmentation, exploring how to identify the ideal customer profile (ICP) for tech companies, both startups and established ones. Aashish shares insights on how companies can segment their market effectively, validate their hypotheses with data, and ensure collaboration between sales and marketing teams.

The conversation offers valuable strategies for companies to hone in on their ICP, enhancing their go-to-market strategies, optimizing their efforts, and maximizing their growth. Whether you're an early-stage startup or an established firm looking to penetrate new markets, this episode provides a deep dive into the importance of understanding and targeting your ICP.