How Meesho Achieves Dynamic Ecommerce Growth: Part 2 – Simplicity and Personalization
Associated with
Sony Shetty Sony Shetty
Kirti Varun Avasarala Kirti Varun Avasarala
25 min read
How Meesho Achieves Dynamic Ecommerce Growth: Part 2 – Simplicity and Personalization

In part 2 of our chat with Kirti Varun Avasarala, we discuss how a simplified user experience, understanding users' "habit-formation point," and personalized messaging all help to retain ecommerce users.