Using free products for lead generation
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Matt Sornson Matt Sornson
Posted Jun 24, 2016 9 min read
Using free products for lead generation

When you're in the API business, marketing can be tricky. Your product is built for developers, but they may not always be the decision makers. To make the sale, you often have to win over a whole organization. That means getting all key stakeholders (not just developers) to try

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