In the current world business environment, an efficient management of calls enhances communication and overall customer experience. CTI within Salesforce lets the integration of phone systems into the CRM, bringing consistency into the way you handle calls within the organization. Application integration of CTI helps call centers, selling and support personnel to bring customer data and the functionality of the telecoms network together to provide faster and more personalized conversation. In this blog, we'll explore the concept of computer telephony integration in Salesforce and introduce how solutions like 360 CTI elevate customer experience (CX).