Associated with
John Wujciak
Posted Mar 1, 2021
•
7 min read
Insights 2021: Longer, Complex Search Queries Are On The Rise - And Brands Need To Be Able To Answer
2020 had a serious impact on our search behavior: Unsurprisingly, searches for cleaning products like Lysol and Clorox went up more than 1000% - and a slew of new phrases like "case count," "vaccine," and "testing center" entered our vocabulary (and by extension, our most frequent searches).
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